Building Customer Loyalty – One Member at a Time

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re:member group is very proud to welcome Heninger Toyota in Calgary to our family! Look for their Loyalty Program in the coming months.

Watch our latest video, "Infinity Grid"
by Paul Long

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My friend Frank owns a group of auto dealerships, and he is interested in building a loyalty program to retain his customers. He understands that retaining his current customers costs less than acquiring new ones, and his overall business philosophy caters to servicing his customers. He’s ready to make the leap into a full-fledged loyalty program, but he’s not quite sure how a loyalty program will drive behavior and motivate his customers to action.

In order to help Frank out, we thought it might be easier to focus on one Member of his loyalty program—let’s call her Donna.

Donna purchased her vehicle from one of Frank’s dealerships, however she doesn’t service her vehicle there. Instead, she visits the mom-and-pop service station near her house, because she thinks it’s cheaper.

Fortunately, one of Frank’s associates got Donna’s email address at the time of purchase. Since Donna is Frank’s customer, Frank has permission to email her and occasionally sends her service special coupons, which she carries to her service station to match.

Frank spent less than $100 in net costs for the reward program for
Donna’s business, and gained a long-term customer.

Now that Frank has a loyalty program, he emails Donna asking her to enroll, and offers her 5,000 Bonus Points to do it. Donna thinks this is a pretty good deal, and since it costs nothing and her service station can’t match, she enrolls. She promptly is awarded the points, and has $50 saved toward her next new or used vehicle.

Frank doesn’t stop there though. Click here to see Frank’s next move and how he turns an occasional customer into a Customer For Life.

Paul Long is President of
re:member group located in St. Louis Park Minnesota. Want to know more? You may contact his team at 866.414.CLUB or by email at paul@carclubrewards.com

What we do:

Aspire
Points
Programs

Apex
Member
Benefits

Arrow
Email
Marketing

Your most expensive and unprofitable customers are the ones that only come in once. By giving your customers their own currency in the form of points, Aspire Points Programs entice your customers to stay loyal to you, increasing your profitability between 25 and 85%, and it won't cost an arm-and-a-leg. In fact, our clients enjoy an average ROI of $13 for every $1 spent on their customized Aspire Points Program.

Apex is the partnership arm of re:member group's loyalty marketing offerings. With over 250,000 retailer discounts available, we can customize an incentive program that rewards your best customers with partner discounts based on their buying behavior with your company. From dining to travel, entertainment to golf, members save up to 50% on the things they do every day – and credit your company for these benefits.

Arrow is our fastest growing offering - and it's no secret why. In order to cultivate life-long relationships with your clients, you have to communicate in meaningful, personal ways. re:member group can design a customized, brand-right email campaign that will break through inbox clutter and grab your customer's attention. Arrow Email Marketing is effective, inexpensive and hands-down the best return-on-investment your company can make.

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re:member group
8700 West 36th Street, Suite 145
St. Louis Park, MN 55426
866.414.CLUB